Wednesday, February 22, 2012

LET'S FLIP SOME PEOPLE OFF!

In my previous post I introduce myself and gave you a little insight of me and things I like. Well let’s talk about things I love. I like to be someone to create a great campaign people love. I previously talked about a great campaign can spice and kick any dry company into high gear. I love to produce new ideas I don’t want to just be a public relation but design new marketing plans intergrading the customer’s needs, wants and desire. Speaking of great marketing and spicing up a company’s image let’s look at Heinz Inc.
This was just pure brilliance!! They did not just change the way we use ketchup. They actually took the time out to find what the customer wanted and needed. Who doesn’t love ketchup? Now even better who doesn’t love ketchup coming out the bottle faster? I feel this change in their product covered all their bases for public relation, productivity, marketing and etc. This change in product even spices up their traditional image. So out with the old in with the new. It brought Heinz into a new generation while still keeping the great recipe they have for their products. I look forward to graduating so I can create marketing products and campaigns like this to show no matter how long something been around you can always give it a great twist and new look. Nothing can ever be outdated as long as you’re creative.

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